The KaosPilots is a 3 year education for young entrepreneurs with focus on creative leadership, event planning, business design and social innovation. Starting in Denmark in 1991 the education has since spread to Norway, Sweden and the Netherlands. All projects at the KaosPilots are for real clients such as Carlsberg, Lego and The Danish Red Cross.
Being that the school is full of entrepreneurs nothing stays the same for very long. This is true for how they approach business design as well as how the school is run. I felt this should be expressed in their identity as well, that they are constantly changing.
This was my final bachelor project at the School of Visual Communication
. Created with feedback and advice from Oddfishlein
Identity campaign to establish the new look of the KaosPilots. The campaign also deals with what types of projects a KaosPilot do, leading a project from its conceptual stage into fruition.
The black shape is a K transforming into a P, creating a path that at first is easy to follow, but soon becomes utter chaos.