To differentiate Jolly Cola from its competitors we decided to make it the most “Jolly" soft drink on the market. This was done by using quotes from music, history, politics and everything else. The only criteria was they had to be positive, fit on the bottle and now end with Jolly.

The logotype is based on a old Jolly Cola logo from the 80's when Jolly Cola was at the height of its popularity. The bottle was changed back to glass in order to complement the retro feel.

1981 logotype and new